ATOMIC začal s výrobou lyží v r. 1955 v Altenmarkte, medzi Flachau a Schladmingom - svetoznámymi lyžiarskými strediskami. Dnes je ATOMIC jednoznačným technologickým "lídrom" a jedným z najvýznamnejších svetových výrobcov zimného vybavenia všetkých kategórií (zjazdové a bežecké lyže, snowboardy, zjazdové, bežecké i snowboardové topánky). Vďaka vývoju nových technológií ako jediná značka dominuje vo Svetovom pohári a to viac ako 10 rokov.
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