Fila začala písať históriu už v roku 1911 v meste Biella v Taliansku. Za zrodom stáli bratia, ktorí pomenovali svoju firmu podľa ich priezviska. Pôvodne firma šila oblečenie pre ľudí z Talianskych Álp a neskôr sa špecializovali na spodnú bielizeň. V sedemdesiatych rokoch minulého storočia sa Fila preorientovala na produkciu športového oblečenia a obuvi. Za úspechom tejto značky stál v tej dobe tenista Bjorn Borg, ktorý bol v tej dobe svetovou tenisovou jednotkou.
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